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Hudson Torres
Hudson Torres

Email Marketing By The Numbers: How To Use The ... __FULL__


Email has made its way from being simple messages between academics to widespread global usage. In 2022, the number of email users worldwide was forecast at 4.3 billion (Statista, 2021). This figure is set to grow to 4.6 billion in 2025, making up more than half of the expected world population.




Email Marketing By the Numbers: How to Use the ...


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For every $1 you spend on email marketing, you can expect an average return of $40 (Omnisend, 2022). There are loads of email marketing benefits, but this one surely tops the charts for keeping your business steady.


In fact, email is so popular among marketers that email engagement is one of the top metrics to evaluate content performance. 83 percent of marketers say they look at email engagement metrics such as open rates, click rates, and downloads to determine how successful a piece of content is, more so than conversions and social media analytics.


Email continues to be the main driver of customer retention and acquisition for small and midsize businesses. According to the data, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention (Emarsys, 2018).


Welcome emails, however, have a much higher open rate of 68.6%, which highlights their importance. With such a high open rate, brands may want to consider slipping in some useful information they want their audience to know about in the welcome emails.


An abandoned cart email is a follow-up email sent to someone who has added items to their cart, and gotten through a part of the checkout, but then left the site without purchasing the items. A lot of people put items in their online shopping cart, only to then leave without completing the purchase. Your business could work around this by sending abandoned cart emails and retrieving your lost potential for transactions.


Do abandon cart emails work? The statistic is here to back this claim up. Sending three abandoned cart emails results in in 69% more orders than a single email (Omnisend, 2018). This type of ecommerce email is one of the most effective for boosting revenue.


Your emails should create user engagement. Gone are the days when your email marketing campaign needs to be limited to a newsletter format. Marketers are looking for better engagement in the form of interactive content.


During a SuperOffice email marketing experiment, a segmented email campaign earned a 94% open rate and a 38% CTR, versus 42% open rate and 4.5% CTR in a non-segmented email campaign.


At the same time, these three variables in the email subject line show the highest email marketing conversion rate (3.71%, 3.18%, and 3.58%, respectively).


7 lines are the perfect size for an email signature (75% of senders include contact info, 60% add a phone number, less attach Twitter (7%), Facebook (3%), or LinkedIn (2%).


What happens when you embed video in an email? This collection of email marketing statistics will show you exactly what and prove that videos can be just the move for your next email marketing campaign.


Many of the data points will help you make the case for investing more time and money into your email marketing strategy. While you can refer back to this post at any time, you can also start applying them to your next campaign.


Email marketing is a type of direct marketing that uses personalized emails to educate your email list about your product or services. It can also be used to convince your email list to take a specific action like making a purchase, booking a demo, signing up for a trial or registering for an event.


Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and boost customer loyalty.


2. You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.


2. Add an Email Service Provider: An email service provider (ESP) lets you segment your audience, organize your list, and distribute email campaigns to your audience. You can also track the results to improve future campaigns.


5. Compelling subscribe button: Make sure to use a contrasting color for your subscribe button, so that it really pops out on the page. Also, use non-generic email copy that compels people to click right away (Send me the 7 steps!).


Constant Contact is one of the largest and best email marketing platforms in the world. They allow you to manage your subscribers and create professional email designs with templates and drag-and-drop editing tools.


WPBeginner rates ConstantContact the best email marketing service. And if you get started with Constant Contact, you may be interested in the following article: How to Create a Constant Contact Popup for WordPress.


HubSpot is known for its CRM platform, but they also offer powerful email marketing software for small businesses. With the drag and drop editor and ready-made templates, you can easily create beautiful emails without the help of a designer. The software also comes with personalization features, A/B testing, and more.


The best part about Omnisend is its very generous free email marketing plan. It comes with many advanced features including ready-made email automation workflows, unlimited subscriber segmentation, A/B testing, SMS messages, push notifications, and more.


The free plan allows you to send up to 500 emails per month to up to 250 contacts. Plus, you can send up to 500 web push notifications and up to 60 SMS messages. As your email list grows, you can upgrade to a paid plan starting at $16/month.


Drip is a marketing automation tool that allows users to create complex email automation workflows and conditional statements within email messaging. Campaigns, workflows, and triggers are well-organized and Drip is as simple or as complex as you need it to be. Creating lists and nurturing leads is even easier using Drip + OptinMonster.


Mailchimp is a popular email marketing software. It is great for people who are just starting out, as it is easy to set up and it provides an intuitive user interface. You can also add new subscribers to specific segments using Mailchimp Groups + OptinMonster.


Rather than blasting every email to your entire email list, segmentation lets you send certain emails only to those subscribers you think will be the most interested in that content, resulting in higher conversions.


Pro Tip: Contact forms are an easy way to collect info from your leads that can then be used to create more targeted messaging. Check out our pick for the best form plugin (WordPress) and find out how to make your email marketing really shine!


The bottom line on email send time is this: imagine a day in the life of your particular audience. What are they doing in the morning, afternoon, and evening? What does their workday look like? How late do they stay up at night? How early do they rise in the morning?


When writing your emails, put your corporate hat to the side and write like a friend. This is the only way to really appeal to your subscribers and get them to open and click your emails.


An autoresponder is a sequence of emails that are automatically sent to a segment of people on your email list and is triggered by a specific event, such as joining your list, a certain browsing behavior, cart abandonment, downloading a PDF, or buying a product.


Next, write an outline of your sequence from start to finish, describing what topic(s) each email will cover and the call-to-action for each email. Your call-to-action could be to click on a link, share your blog post on social media, reply to your email, or buy your product.


Email 10: Cart closed. Send an email to explain to users the product is no longer available. Share figures about how many people got into your program. Thank everybody for their support.


Although it is mostly hands-off, an email autoresponder series is not something that you should create one day and then completely forget about the next. To get the best results, monitor the performance of your emails to identify areas that need improvement. Then, A/B test some changes in order to make those improvements.


Timing is another one that can vary widely depending on your list. Our advice is to experiment with this and see what gives you the best results for your subscribers. You can check out Google Analytics to find out when your subscribers are most active and send your emails at that time.


Absolutely! More than 83% of business-to-business (B2B) marketers send email newsletters as part of their content marketing strategy. Email marketing is a very cost-effective way for brands to communicate with their customers and email newsletters are an essential piece of any email marketing strategy.


As you are building your email list, make sure that you are using these 14 high-converting places to add email signup forms. And make sure to keep your email copy on point to engage subscribers and keep them reading.


Recipients who unsubscribe from you can still receive multi-send emails from other accounts in the same domain. For example, if they unsubscribe from support@company.com, they can still receive emails from marketing@company.com.


Mailchimp sends billions of emails a month for millions of users. Needless to say, we track a lot of data. So we scanned billions of emails delivered by our system (where campaign tracking was activated, and where users reported their industry) and calculated the average unique open rates, click rates, soft bounces, and hard bounces by industry.


Open rates are one of the best ways to tell whether your email strategy is working. This number shows what percentage of your audience opens the emails you send them. If you have a higher open rate, it usually means your subject lines resonate with your audience. 041b061a72


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